Thank you so much for visiting my website! My name is Emelia Morton and I am the founder and CEO of INDIV/DUAL.

This brand started with my dream of being an entrepreneur and creating one-of-a-kind pieces. It started as a fun hobby, and now has grown into a full expression of creativity, self reliance, and intentional fashion. Every item you see here is designed, crocheted, and finished by my own two hands, stitch by stitch, with care and purpose.

INDIV/DUAL is about more than fashion. It’s about slowing down and choosing pieces that mean something. We embrace individuality through intriguing textures, vibrant colors, and high quality craft. Whether you’re browsing for ready-to-wear designs or looking for a custom piece made specifically for you, you’re supporting handmade artistry rooted in thoughtfulness.

Thank you from the bottom of my heart for being here. Your support allows me to keep doing what I love and the ability to share it with others.

Follow along on YouTube, TikTok, and Instagram for a behind-the-scenes look at my process, market days, and collection drops.